THE NO-NONSENSE SUMMARY: This position is intended for talented web content publishers who like to have a direct impact on real-world business solutions. Reporting to the Marketing Manager, you will enjoy this position if you like working in small teams, are very organized and have a knack for visual and SEO strategies. Be sure to read to the end of the description to be sure you don’t miss an important detail.
ROLE’S MISSION
The mission of the Web Content Publisher & Administrator is to curate, publish, and manage high-quality multimedia content that engages our audience and enhances our online presence, while ensuring SEO optimization and seamless integration with our overall digital strategy.
DESIRED OUTCOMES:
- Efficiently collect, organize, and publish multimedia content with timely updates, ensuring consistent branding and product representation across all channels.
- Optimize multimedia assets to enhance visual appeal, user experience, and search engine rankings.
- Implement SEO best practices to improve content visibility and logical interconnectivity across online platforms.
CANDIDATE COMPETENCIES | Candidate is able to:
- Proficient in using WordPress and visual (WYSIWYG) editors to efficiently publish and manage high-quality content.
- Recognize basic HTML and CSS for making minor tweaks and adjustments.
- Strong organizational skills with a clear understanding of folder structures and proper content categorization to maintain an efficient workflow.
- Skilled in extracting images and text from slides and effectively publishing this content online to maintain a cohesive and high-quality presentation.
- Knowledgeable in SEO principles, ensuring published content is optimized for search engine rankings and logically interconnected.
THE ROLE
Yes, you read that right – we’re looking for a SUPERSTAR. If the title sounds unconventional, it’s because CAPLINQ is too. We’re looking for that special someone who has not one, but two complementary skills – the amazing ability to efficiently curate and publish multimedia content, with a keen eye for visual presentation and SEO optimization strategies.
CAPLINQ is a small, fast-growing company and we’re looking for talented, team-playing individuals to join our team. We’re a different kind of company looking to find special people, so we also write our job vacancies in a way to attract similar like-minded people. We’ve been successful in Europe for 15 years, the USA for 2 years and have only recently expanded our operations to the Philippines and Malaysia.
In the description below, we try to give you an idea of exactly the kind of people we are looking for by listing the desired outcomes of the position and the desired competencies of the ideal candidate. If you find yourself nodding along with this description and see yourself as a perfect fit for this position, then I encourage you to read on. If on the other hand, you’re already exhausted reading this, I recommend you take a nap and check out another job post.
So, what will you be doing?
You will be working closely with our Applications Engineering and marketing teams to curate and publish high-quality multimedia content across our online platforms. Your role involves pulling content from presentations and blog articles, optimizing layout for visual appeal, and implementing SEO strategies to improve search engine visibility.
1. Content Curation and Publishing (33% of your time)
Curate and publish high-quality multimedia content to create a fresh and engaging online presence, ensuring accuracy and quality in all updates.
Examples of activities:
- Extract and publish content from presentations, ensuring it is visually appealing and easy to navigate.
- Take blog articles from engineers and add relevant images to enhance engagement.
- Clean up web pages by improving spacing, adding visual elements, headers, and other components to make them more complete and attractive.
- Collaborate with designers to integrate new visual elements into the content.
- Regularly review and update content to ensure visual consistency and appeal, making the pages more engaging for customers and salespeople.
2. SEO Optimization and Connectivity (33% of your time)
Improve search engine visibility and rankings through multimedia asset optimization. Ensure all published content is optimized for search engines and effectively interconnected to improve SEO rankings and user navigation.
Examples of activities:
- Add alt-text to images and use appropriate anchor text for links to enhance SEO.
- Interlink web pages and posts logically to improve search engine rankings.
- Monitor and update metadata, keywords, and tags for all content, using SEO tools to analyze and optimize performance.
- Research and implement the most effective SEO tools and strategies.
- Collaborate with the marketing team to align content with overall SEO strategy and regularly audit the website to identify and address SEO issues or opportunities for improvement.
3. Visual Enhancement and Multimedia Integration (33% of your time)
Collaborate with graphic designers and other team members to acquire and seamlessly integrate multimedia assets, ensuring they enhance the visual appeal of web pages.
Examples of activities:
- Coordinate with graphic designers to obtain high-quality images, photos, and videos for web content.
- Work closely with multimedia specialists to incorporate engaging visual elements into web pages.
- Collaborate with content creators to ensure multimedia assets align with the overall message and branding.
- Implement multimedia assets into web pages according to design guidelines and specifications.
- Ensure the effective online integration of multimedia elements to enhance user engagement and visual appeal.
DESIRED SKILLS AND EXPERIENCE
What mindset do you require?
Skills can be learned. Mindsets, though they can be learned too, are more often a part of who you are. We value the mindset at least if not more than either experience or hard skills.
- Curiosity – We want a person who is curious, and rarely satisfied with the first answer. If you find something that doesn’t agree with what you already think, then we want someone who wants to know why.
- Attention to Detail – We want a person who is organized, manages their time well and has good observation skills. Hint! Don’t forget to read the last paragraph 😉
- Continuous Improvement – People and processes can always get better. We’re looking for someone who questions every process to see if there’s no room for improvement.
- Courage – Bosses make mistakes and colleagues aren’t always fair. That’s life. We’re looking for someone who may be afraid to confront these issues, but does it anyway.
What skills do you NOT need?
Before we list the skills you do need, it is important that you know what skills or experience we do NOT require:
- Product knowledge: You do not need to know anything about any of the products CAPLINQ sells, nor any of the services we provide. All will be taught on the job.
- Lots of work experience: We are open to accepting entry-level candidates with the right mindset and can learn on the job. On the other hand, if you have a lot of experience, you are also encouraged to apply. Salary will be commensurate with skills and experience.
What skills do you require?
Very few hard skills are required. Candidates will be required to:
- Creative but organized.
- Be a positive team player. A positive attitude and energy feed the team and we can always use more.
- Pay attention to detail. The very last paragraph of this job vacancy has very important information. Be sure you read it twice before applying.
Skills not required, but that get bonus points (any of them count):
The job does not require these skills, but they are welcome extras, be sure to mention them.
- Experience with advanced SEO tools and techniques, and familiarity with multimedia editing software (e.g., Photoshop, Illustrator, Premiere Pro)
- Basic understanding of web analytics tools (e.g., Google Analytics) and additional CMS platforms, as well as experience with HTML and CSS for minor adjustments and optimizations
There is no need to send your CV unless it looks awesome and you want to impress us with how it looks. Otherwise, we will use your LinkedIn profile (better make sure it is complete!).
Instead, candidates wishing to apply are requested to send an email to hr@caplinq.com that includes:
- A link to your LinkedIn profile (not a CV)
- A one-page, personal cover letter
Let me repeat that last part in a different way… We are looking for people who stand out from the crowd with a well-written, enthusiastic one-page letter telling us why this position speaks to you and what you could bring to the team.
If all you do is send a CV (we told you not to), and no cover letter your application will be discarded without even being read.
